How online dating affects society


15-Aug-2017 16:14

The game and time-saving efficient nature of online dating has become more important than actually finding a partner.

In his new book, Love in the Time of Algorithms: What Technology Does to Meeting and Mating, writer Dan Slater argues that online dating has changed society profoundly. Y., newlywed, tells USA TODAY's Sharon Jayson just how and why.

Or why settle for one partner when you have access to plenty?

Studies have shown that the randomness of the notification, Random Reward causes a little spike of dopamine (the brain’s feel good drug) to be secreted.

Just think how integral these random notifications are when online dating, a new message, another match, someone you want to talk to coming online.

I was watching this video in which a cross section of people, were asked to use Tinder to find people they would go on a date with.

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What they found is that people’s response to their love life was much more optimistic once they had used Tinder.

They cited the reason being similar to game mechanics.